So when I saw that they were tackling the M:TG bespoke mystery box for their next LetвЂ™s Play Games video, I knew it would make for terrific viewing.ДЇirst, they read the letter accompanying the puzzle box, which detailed their role as adventurers trying to sort out this treasure box while the rest of the party continued on their adventure. They also host a gaming channel where their specialty is being very bad at games. Rose and Rosie are a charming married couple who post all sorts of comedic content, social commentary, and slice-of-life vlog posts on YouTube. Their second was sending a box to YouTubers Rose Ellen Dix and Rosie Spaughton. If youвЂ™re a fan of fantasy narratives like those woven into the gameplay of Magic: The Gathering, this is the perfect enticement.Д«ut that was only the companyвЂ™s first stroke of genius in their Zendikar Rising campaign.

Now, sending a puzzly chest of treasure to gamers is an instant win. They sent out a bespoke chest - a puzzle box to entice players, gamers, and social media influencers - accompanied by a riddle which offered clues for each stage of the puzzle box to help solvers unravel its secrets. So what was their intriguing promotional tactic? Each player is a wizard known as a planeswalker, playing cards that represent creatures summoned, spells cast, magical items used, and more. One of the cooler bits of promotion IвЂ™ve seen from a gaming company recently was executed by the team at Magic: The Gathering for their new Zendikar Rising brand.ДЇor the uninitiated, Magic: The Gathering is a collectible card game where players buy starter decks and booster packs of cards in order to build the best possible deck with which to battle their friends in card-playing combat.

Rose puzzle box